December 30th, 2014 · Comments Closed · Fiat

Fiat (Fabbrica Italiana Automobili Torino) is an Italian automaker that produces Fiat branded cars and is part of the Fiat Chrysler cars through its subsidiary FCA Italy SpA. Fiat is the largest automobile manufacturer in Italy. The company, Fiat Automobiles SpA was founded in January 2007, when Fiat reorganized its automobile business and traces its history back to 1899 when the first Fiat Fabbrica Italiana Automobili Torino or automobile was produced.

Fiat Electric Vehicles

Fiat began with the development of electric vehicles back in the mid-1970s with the concept Fiat X1 / 23 More recently, in 2008, showed the Fiat Phylla concept and Fiat Bugster concept in Brazil. Fiat entered utilities Cemig and Itaipu to develop new electric vehicles for Brazil, with production in 2009, the Palio Weekend Electric. Fiat launched the electric 500e in California in 2013, but sales were planned for Europe. CEO Sergio Marchionne Fiat claimed in 2014 that everyone was sold at a loss of $14,000.

Fiat Motorsport

In 1971, the Fiat 124 Sport Spider was prepared for the World Rally Championship, when Abarth became active in the production and development and in 1972 had relative success with two victories in 1972, one in 1973 and won the 1st; 2. and 3. Portuguese in 1974 TAP Rally. The Fiat 131 Abarth was a very successful rally car replacing the 124. Between 1976 and 1981, the Fiat 131 has been to win 18 World Rally Championship WRC events and three times: in 1977, 1978, and 1980. Lancia took over the role of motorsports for the Fiat Group took place in the 1980s. After a long pause of factory-supported entries, in 2003, a Fiat Punto S1600 won the Italian Rally Championship, and in 2006 the Fiat Grande Punto S2000 has won the FIA European Rally Championship, followed by three consecutive victories in 2009, 2010 and 2011,

Fiat Marketing

The Fiat initials were first in the distinctive logo from 1901. 1968 the “lozenge” logo was used (as is known internally) has been introduced, which spelled in four interconnected diamonds FIAT initials is. The diamonds were slowly phased out in the early 1970s, although the older “laurel wreath” style FIAT badge was used to designate sports models such as the 124 Spider, 127 Sport, X1 / 9, and the tuned Abarth models. A new corporate nose based on the diamond logo was first introduced in 1983 by the UN, which consisted of five chrome bars inclined at an angle of 18 degrees to mirror the rhomboid, which usually appeared in reduced size on the corner of the grid. In 1999, the wreath logo was reintroduced to commemorate the 100th anniversary of the company.
Fiat Logo

Fiat has its Motor Village flagship store concept in 2006 with its Mirafiori Motor Village in Turin, followed by the London flagship store in Wigmore Street opening in 2008, and Paris, opening in 2010 on the Champs-Élysées. In 2009, BSM (British School of Motoring) ended a 16-year relationship with Vauxhall Motors and signed a contract with Fiat UK, their learning will exchange vehicle of the Opel Corsa to the new Fiat 500 Fiat UK 14,000 cars to BSM deliver more than four years in a marketing deal.